The Top 10 Benefits of Video Marketing: Why You Need a Strong Strategy
Video marketing is becoming an increasingly important tool for businesses of all sizes. In fact, Cisco predicts that video will make up 80% of all internet traffic by 2023. That's a pretty staggering number, and it's proof that if you're not using video as part of your marketing strategy, you're missing out on a lot of potential customers. In this blog post, we'll discuss the top 10 benefits of video marketing and why you need to start using videos today!
Benefit #01: Videos are More Engaging than Text
If you're like most people, you probably don't enjoy reading long blocks of text. And let's be honest, who can blame you? We live in a world where we're constantly bombarded with information and our attention spans are shorter than ever. That's why videos are such an effective marketing tool - they're much more engaging than text and they can convey a lot of information in a short amount of time. Not to mention, watching a video is a lot more enjoyable than reading a blog post!
Benefit #02: Videos Help You Connect with Your Customers on an Emotional Level
When you create a video, it's important to remember that you're not just trying to sell a product or service - you're trying to connect with your customers on an emotional level. After all, people don't buy things because they need them, they buy things because they want them. And what do people want? They want to feel happy, they want to feel loved, and they want to feel like they belong. If you can tap into those emotions with your video marketing strategy, you'll be sure to win over some loyal customers!
Benefit #03: Videos Increase Your Web Traffic
One of the best things about videos is that they have the potential to go viral. And when a video goes viral, it can do wonders for your website traffic. Just think about all of the people who will see your video if it gets shared a few hundred (or even a few thousand) times. It's not hard to imagine how quickly your web traffic could increase!
Benefit #04: Videos Help You Rank Higher in Search Engine Results Pages
If you want people to find your website, you need to make sure you're ranking high in the search engine results pages (SERPs). And one of the best ways to do that is by using videos. That's because Google and other search engines love videos, and they're more likely to rank a website that contains videos higher than a website that doesn't. So if you want people to find your site, start creating some great video content!
Benefit #05: Videos Help You Build Trust with Your Customers
If you want people to buy from you, you need to build trust. And one of the best ways to do that is by using video marketing. When potential customers see you and hear you talking about your product or service, they'll start to feel like they know you and they can trust you. That's a lot more difficult to achieve with text-based marketing materials.
Benefit #06: Videos Encourage Social Shares
As we mentioned before, videos have the potential to go viral. And when a video goes viral, it can do wonders for your brand awareness and reach. Not only will more people see your video, but they'll also be more likely to share it with their friends and followers. That's free marketing for you!
Benefit #07: Videos Increase Your Conversion Rates
If you're selling a product or service, then you want to increase your conversion rates. And one of the best ways to do that is by using video marketing. In fact, studies have shown that including a video on a landing page can increase conversion rates by as much as 80%. So if you're not using video, you're missing out on a huge opportunity to boost your sales!
Benefit #08: Videos Can Be Used for Remarketing Purposes
Remarketing is a powerful tool that allows you to target people who have already visited your website but didn't make a purchase. And one of the best ways to do remarketing is with video. You can create a short video that showcases your product or service, and then target people who have already been to your site but didn't buy anything. Chances are, they'll be more likely to convert after watching your video!
Benefit #09: Videos Help You Stay Ahead of the Competition
If you're not using video marketing, you can bet your competitors are. That's because video is such an effective marketing tool that more and more businesses are starting to use it. So if you want to stay ahead of the competition, you need to start using video too!
Benefit #10: Videos Are More Likely to Be Viewed Than Text-Based Content (Yes we see the irony here)
Finally, it's important to remember that people are more likely to watch a video than they are to read a blog post or article. That's because videos are more engaging and visually stimulating than text. So if you want people to actually consume your content, you need to start creating videos!
As you can see, there are lots of great reasons to start using video marketing. So what are you waiting for? Get started today! And if you need help getting started, be sure to check out our video production services. We can help you create high-quality videos that will achieve your marketing goals! Contact us today to learn more.